Indochine Chic
Luxury travel experiences crafted with elegance and authenticity.
EST. 2018 · INDOCHINE CHIC
About Us
Indochine Chic
The Story Behind the Name — Romance, elegance, and the soul of Vietnam, Laos & Cambodia.
Our Beginning
Indochine Chic was born from a simple belief: travel should not be about checking destinations off a list, but about feeling a place in your bones. The mist over Ha Long Bay, the scent of jasmine in a Hanoi alley, the golden glow of a Hoi An lantern, and the silent majesty of Angkor Wat at sunrise are not just sights—they are emotions.
Founded by a team of passionate travelers, Indochine Chic emerged from years of exploring Vietnam, Laos, and Cambodia. Indochine evokes the romance of a bygone era—French-colonial architecture, silk traders, and timeless elegance. Chic represents our commitment to style and sophistication. Together, Indochine Chic is your gateway to the soul of Southeast Asia.
Our Mission
Our mission is simple: to help you fall in love with Indochina. We create travel guides that are not just informative, but evocative. We are storytellers first, and we believe the right information, delivered with heart, is the most valuable tool a traveler can have.
Authenticity
We share only what we have experienced ourselves. No shortcuts.
Elegance
Beautifully written guides that inspire your journey.
Practical Wisdom
Every guide answers: “What does this mean for my trip?”
Deep Respect
We honor the cultures and people of Indochina as grateful guests.
Endless Curiosity
There is always another alley, another dish, another story to discover.
Who We Are
Our Founder
The vision for Indochine Chic was sparked during a three-month journey through Vietnam in 2018. What began as a backpacking trip became a love affair with the region’s complexity—the chaotic beauty of Saigon, the poetic melancholy of Hue, the timeless charm of Hoi An. Returning home, our founder realized there was no resource that combined heartfelt storytelling with practical, trustworthy advice. Indochine Chic was born to fill that gap.
Our Writers
We collaborate with food writers in Hanoi who know every phở stall, historians in Hoi An who trace centuries of Japanese and Chinese influence, temple guides in Siem Reap who know the quiet corners of Angkor Wat, and explorers in Saigon who find the perfect sunset views. Every piece of advice comes from people who live and breathe these places.
What We Create
We produce in-depth, beautifully written travel guides designed to be the only resource you need for your journey.
| Guide Type | What You’ll Find |
|---|---|
| Destination Deep-Dives | Complete guides to cities and regions across Indochina |
| Hotel & Resort Reviews | Curated luxury stays, from Halong Bay cruises to Siem Reap hideaways |
| Street Food Guides | Where locals eat, what to order, and how to find the best stalls |
| Sample Itineraries | Planned journeys for every trip length and travel style |
| Cultural Etiquette | How to be a respectful guest in Vietnam, Laos & Cambodia |
| Sustainable Travel | How to travel lightly and meaningfully |
Our Signature: The Pillar Guide — a complete, immersive resource covering everything from first impressions to hidden gems. Designed to be the only guide you’ll need.
Our Philosophy
- No clickbait, no hype — Clear, honest, and valuable from the first sentence.
- Honest recommendations only — We never accept payment for favorable reviews.
- Always up to date — We refresh our guides regularly because places change.
- Written for you, not search engines — Enjoyable, readable, and truly useful.
Our Trusted Partners
We only recommend partners we have personally vetted and would trust with our own families.
| Partner | Specialty | Why We Recommend Them |
|---|---|---|
| Asia Travel Mates | Private day tours & multi-country packages | Exceptional local guides, transparent pricing |
| Exotisimo | Luxury bespoke travel | Premium accommodations, exclusive experiences |
| A Travel Mate | End-to-end itinerary management | Seamless planning, 24/7 support |
| Indochina Sails | Ha Long Bay luxury cruises | Decades of experience, impeccable safety |
Who Our Readers Are
Indochine Chic is for the discerning explorer — someone who wants comfort without sterility, authenticity without discomfort, and guidance without hand-holding.
| Traveler Type | What They Value |
|---|---|
| Cultural Immersion Seekers | Eating where locals eat, visiting temples during prayer time, understanding history |
| Curious Luxury Travelers | Five-star stays plus floating markets and street food adventures |
| Family Vacation Planners | Multi-generational travel tips, kid-friendly activities |
| Solo Travelers | Safety, authentic connections, and meaningful experiences |
| Long-Term Travelers & Expats | Neighborhood guides and resources for living, not just visiting |
Our Commitment to Sustainable Travel
Travel is a privilege. We are committed to promoting travel that respects and preserves the destinations we love.
Support Local
Family-run stays and community-based tours
Protect Wildlife
We never recommend elephant riding or animal performances
Slow Travel
Longer stays in fewer places — better for the environment and for you
Reduce Waste
Reusable bottles, reef-safe sunscreen, less plastic
What Our Readers Say
“I planned my entire Vietnam trip using Indochine Chic’s guides. Every recommendation was spot-on — from the phở stall to the Halong Bay cruise. I felt like I had a local friend guiding me.”
“The level of detail is unmatched. They tell you which street to walk down at 6 AM to have the Hoi An lanterns all to yourself. Pure magic.”
“Finally, a travel site that writes for adults. No hype, no fluff. Just honest, beautiful, useful information.”
“I’ve lived in Saigon for three years and still discovered new things through their guides. This is the real deal.”
Our Vision for the Future
We dream of becoming the most trusted English-language resource for travel in Vietnam, Laos, and Cambodia. In the years ahead, we will expand our coverage, create video guides, design downloadable trip planners, build a community forum for travelers to share tips, and publish a print guidebook for those who love the feel of paper. But our heart will never change: beautiful, useful, authentic content written by people who truly love Indochina.
Connect With Us
hello@indochinechic.com | www.indochinechic.com
Partnerships: partnerships@indochinechic.com | Press: press@indochinechic.com
Join Our Community
Travel is better when shared. Subscribe to our newsletter for weekly inspiration, tag @indochinechic in your photos for a chance to be featured, and share your tips in our comment sections. We would love to be part of your journey.
Our Promise to You
- Honest advice — We tell you when a famous sight is worth skipping and when a hidden gem is worth the detour.
- Current information — Every guide shows when it was last updated.
- Beautiful writing — Travel content should inspire, not just inform.
- Practical help — Every guide answers: “What should I actually do?”
- Deep respect — We never mock, exoticize, or diminish the places and people we write about.
In a world of shallow listicles, Indochine Chic exists as something different. Travel writing is a craft — one that requires curiosity, empathy, and time. We are not here to be the biggest travel site. We are here to be the best.
Cảm ơn bạn. Khob chai. Thank you.
— The Indochine Chic Team
Cảm ơn bạn. Khob chai. Thank you.
— The Indochine Chic Team
Indochine Chic — Travel that transforms.
✦ No hype, no fluff. Just timeless travel intelligence. ✦