Ten destinations where the soul of this country shines brightest — personal stories from the road
There’s a moment on every journey that stays with you forever. For me, it wasn’t the breathtaking view from a mountain pass or the first glimpse of an emerald bay. It was the elderly woman in Hoi An who pulled out a small stool, poured me a cup of lotus tea, and simply smiled—no words needed, just pure, unspoken welcome.
This is the Vietnam I chase. And this year, when Booking.com released their list of the “World’s Most Welcoming Places” for 2026, I felt a quiet thrill of recognition. Ten Vietnamese destinations. Ten places where the soul of this country shines brightest.
Let me take you there—personally.
The motorbike sputtered to a stop somewhere along the Ma Pi Leng Pass. I’d been riding for hours, the limestone peaks rising like ancient guardians around me, when I saw a small sign: “Homestay — Tea & Warmth.”
I didn’t plan to stay. I stayed three days.
The H’mong family who took me in didn’t speak much English. I speak almost no H’mong. And yet, by the second evening, I found myself helping the grandmother prepare thắng cố—the traditional horse meat stew—my hands guided by her weathered, knowing ones. We laughed at my clumsiness. No translation needed.
At night, we sat by the fire while the father played a single-stringed đàn môi (jaw harp), the melody floating out into the cold mountain air. The mother wrapped a blanket around my shoulders without a word. In that moment, I wasn’t a tourist paying for an “authentic experience.” I was simply… there. Part of their evening. Part of their life.
Chic Indochine Reflection: The true luxury of Ha Giang isn’t the view—though that alone would be enough. It’s being invited into someone’s home, into their story. It’s realizing that hospitality here isn’t a profession; it’s a way of being.
Ban Gioc Waterfall roared in the distance, a magnificent curtain of water straddling the Vietnam-China border. But the sound I remember most clearly is the laughter.
I’d stopped at a small tea stall near the falls, run by a Tay woman named Hoa. Her English consisted of “hello,” “tea,” and “happy.” Yet somehow, over the course of an afternoon, we communicated about everything—her children (one studying in Hanoi, one still at home), my family back home, the changing seasons, the best time to see the waterfall in golden light.
When I tried to pay, she waved my money away. “Happy,” she said simply, tapping her chest. “You happy, me happy.”
I left the money on the table when she wasn’t looking. But I also left something of myself there, and I know I took a piece of her warmth with me.
Chic Indochine Reflection: The most luxurious souvenir? A genuine human connection that transcends language. Cao Bang gave me that.
The Thai people of Mai Chau have a rhythm. It’s in the way they walk through rice paddies, the way they weave colorful fabrics on creaking looms, the way they serve meals in their stilt houses—never rushing, always present.
My homestay host, Linh, woke before dawn each day. By the time I stumbled out for coffee (yes, even in the countryside, Vietnamese coffee finds you), she’d already fed the chickens, swept the courtyard, and started preparing lunch. She invited me to try weaving at her loom. My attempt was a disaster—tangled threads and crooked lines. She laughed until tears came, then patiently fixed my mess while showing me the proper rhythm.
That evening, her entire extended family gathered for dinner. Someone produced a rượu cần (rice wine) jar, and we passed the long bamboo straws around the circle. I couldn’t understand most of the conversation, but I understood the feeling: welcome, pure and complete.
Chic Indochine Reflection: Mai Chau doesn’t offer luxury in the conventional sense. It offers something rarer: a glimpse into a life lived with intention, and an invitation to share it.
“I remember you. Two years ago. Blue silk. Yes?”
I stood in Thu’s tiny tailor shop, speechless. She was right—I had visited Hoi An two years earlier and ordered a custom ao dai. But how, among the thousands of customers who pass through her doors, did she remember me?
“You walked like this,” she said, demonstrating a gentle, unhurried stride. “Quiet. Looking. You not rush. I remember quiet people.”
This is the magic of Hoi An. Yes, the lanterns are beautiful. Yes, the Ancient Town is a photographer’s dream. But the soul of this place lives in people like Thu—in the shopkeeper who remembers your name, the street vendor who knows you like your coffee strong and sweet, the boat woman who hums old songs as she rows you down the Thu Bon River at dusk.
Later that evening, I sat on a tiny plastic stool at a street food stall. The woman serving cao lầu didn’t speak English, but she noticed me struggling with my chopsticks. Without missing a beat, she reached over, adjusted my grip, and nodded approvingly. Then she added extra noodles to my bowl. “For trying,” she said, in English, and winked.
Chic Indochine Reflection: Hoi An is often called charming. But charm is surface-level. What lies beneath is a deep, instinctive hospitality that makes you feel, even as a foreigner, like you belong here.
A short boat ride from Hoi An lies Cù Lao Chàm, a cluster of islands so peaceful you can hear your own heartbeat. I came for the snorkeling. I stayed for the people.
My guide, a young man named Thanh, grew up on the islands. As we walked through the village, everyone greeted him—and by extension, me. An old woman pressed a freshly picked banana into my hand. A fisherman showed me how to mend a net. Children waved shyly from doorways.
Thanh explained that the island community has always relied on each other. “We are small,” he said. “If someone needs help, everyone helps. Visitors are same. You here now, you part of us.”
That afternoon, snorkeling in the coral gardens, I saw beauty. But the beauty that moved me most was human: a community that extends its circle of care to include anyone who arrives with an open heart.
Chic Indochine Reflection: Sometimes the most welcoming places are the smallest ones. Cù Lao Chàm reminded me that hospitality isn’t about resources—it’s about mindset.
Her name was Lan, and she’d been rowing tourists through Tam Cốc for seventeen years. Her arms were strong, her smile was quick, and her voice—when she sang—carried across the rice paddies like birdsong.
Halfway through the journey, as we glided through the first cave, Lan began to hum. Then softly sing. The melody echoed off the limestone walls, and for a moment, the only sounds in the world were her voice and the gentle dip of her oars.
At the end, I asked what the song meant. She looked almost shy. “Is about girl waiting for lover to come home from war. Old song. My grandmother teach me.”
I thanked her. She shrugged. “Is good to share. If I not share, maybe song disappear.”
Chic Indochine Reflection: In Ninh Bình, the landscape is spectacular. But it’s the people—the ones who row boats, who sing old songs, who share pieces of their heritage—that transform scenery into soul-stirring experience.
“Before, I find Viet Cong in jungle. Now, I find tourists.” Hai laughed, a deep, rumbling sound that seemed to come from somewhere ancient. “Is better job, I think.”
Hai was our guide into the dark reaches of Phong Nha Cave. He knew every passage, every chamber, every story. But what moved me wasn’t his knowledge—it was his passion.
“This place save me,” he said quietly, as our boat drifted through an underground river. “After war, I have… darkness inside. But cave is darkness too. Different kind. Peaceful kind. I come here, I learn from cave. I learn to be still.”
He paused. “Now I bring people here. I show them darkness that heals.”
In that moment, surrounded by ancient rock and absolute silence, I understood that Phong Nha’s welcome isn’t just about friendly service. It’s about sharing something sacred—a place of personal healing transformed into a gift for others.
Chic Indochine Reflection: The most profound welcomes come from those who have been transformed by the place they now share with you.
Đà Lạt is beautiful—the pine forests, the French colonial villas, the cool mountain air. But what I’ll remember is a tiny coffee shop hidden down an alley, run by a woman named Minh.
She roasted her own beans in a small pan over charcoal. She ground them by hand. And when she served me the resulting coffee—rich, complex, slightly chocolatey—she sat down across from me and asked, simply, “Tell me your story.”
We talked for two hours. About her dream of opening a coffee school for local children. About my travels. About life, loss, and the things that matter. Other customers came and went; Minh stayed with me until my story was told.
“This is Đà Lạt,” she said, when I finally stood to leave. “We have time here. Time for stories.”
Chic Indochine Reflection: In our busy world, taking time is the ultimate luxury. Đà Lạt offers it freely.
Côn Đảo is complicated. Beautiful beaches, yes. Crystal waters, yes. But also the ghosts of prisons and pain, of revolutionaries who suffered and died for freedom.
My guesthouse owner, a woman named Phượng, grew up on the island. Her grandfather was imprisoned here by the French. Her mother told stories of his suffering. And yet, Phượng’s welcome to me—a foreigner, a stranger—was absolute.
“History is history,” she said simply, when I asked how she felt about visitors coming to see the prisons. “We remember, but we not live in past. You here now. You guest. Guest is guest.”
She packed me a lunch for my day exploring the island—fresh spring rolls, tropical fruit, a handwritten note: “Enjoy Côn Đảo. You are welcome here.”
Chic Indochine Reflection: The most powerful hospitality is the kind that transcends history, that says “whatever happened before, you are welcome now.”
I’ll admit it: I was skeptical of Phú Quốc. Resorts, crowds, development—would there be any authentic welcome left?
I was wrong.
Yes, Phú Quốc has world-class resorts. Yes, the service is polished and professional. But at the core, it’s still an island of fishermen and farmers, of people whose livelihood depends on the sea and their generosity.
One evening, I wandered away from my resort to a small fishing village. An elderly man sat mending nets outside his home. He gestured for me to sit. His wife appeared with two bowls of bún quậy—the simple noodle soup that Phú Quốc is famous for. We ate in comfortable silence, watching the sun sink into the Gulf of Thailand.
When I tried to pay, they refused. “You guest,” the man said, in broken English. “Guest not pay.”
I realized then that Phú Quốc’s welcome has two layers: the polished hospitality of its resorts, and beneath it, the same deep-rooted generosity I’d found everywhere in Vietnam. The resorts don’t replace it; they build on it.
Chic Indochine Reflection: Development doesn’t have to diminish authenticity. In Phú Quốc, the welcome remains—it just wears nicer clothes.
Ten destinations. Hundreds of smiles. Countless moments of unexpected kindness.
As my journey through Vietnam’s most welcoming places comes to an end, I find myself thinking about what “welcome” really means. It’s not just friendliness, though that’s part of it. It’s not just service, though that matters too.
Welcome, I’ve learned, is the art of making someone feel they belong—even for a moment, even in a place they’ve never been before.
In Ha Giang, belonging meant sharing a fire with strangers who became family. In Hội An, it meant being remembered by a tailor I’d met once, two years ago. In Phong Nha, it meant being invited into a former soldier’s journey from darkness to light. In a tiny fishing village on Phú Quốc, it meant sharing a simple meal with people who asked nothing in return.
Mr. Branavan Aruljothi of Booking.com said it beautifully: “A destination is defined not only by its natural scenery or cultural heritage but also by the sincerity of its people.”
I traveled through Vietnam’s most beautiful places. But what I’ll carry with me—what I’ll hold closest—is the sincerity. The people. The welcome.
Chic Indochine doesn’t just take you to Vietnam’s most welcoming places. We help you experience the welcome itself—personally, deeply, unforgettably.
Ready for your own journey? Let us curate your path through Vietnam’s heart.