On the evening of September 27, 2025, Hanoi’s VinPalace Conference Center became a stage of celebration—a gathering of visionaries, innovators, and custodians of Vietnamese hospitality. The Vietnam Tourism Awards 2025, the highest national honor in the sector, recognized 113 outstanding enterprises and organizations for their exceptional contributions to the country’s travel and tourism industry.
The gala was organized by the Ministry of Culture, Sports and Tourism in collaboration with the Vietnam National Authority of Tourism (VNAT). Distinguished guests included Deputy Prime Minister Mai Van Chinh, Deputy Minister Ho An Phong, Deputy Minister Trinh Thi Thuy, Vice Chairman Ta Van Ha, Vice President Nguyen Xuan Hung, and VNAT Chairman Nguyen Trung Khanh. In his opening remarks, Deputy Minister Ho An Phong emphasized that the awards aim to foster service quality, diversify products, and enhance professionalism among tourism enterprises—strengthening Vietnam’s tourism brand as a spearhead economic sector. To achieve the Government’s 2025 targets and position Vietnam as a safe, friendly, and attractive destination, the Ministry outlined a six‑point strategy: establish a smart tourism ecosystem through comprehensive digital transformation; launch a nationwide campaign for professional service and a green, clean, beautiful environment; develop diverse, unique tourism products based on heritage values and new trends; improve transport infrastructure; strengthen targeted marketing campaigns; and promote bilateral and multilateral cooperation through international tourism organizations.
Deputy Prime Minister Mai Van Chinh hailed the awardees as the nation’s “brand ambassadors,” stating: “You are the ones who transform intellect and smile into value, experiences into brands, and potential into strength.” He pointed to Vietnam’s prestigious accolades—“World’s Leading Heritage Destination” and “Asia’s Leading Culinary Destination”—as proof that the country has firmly established its tourism brand on the global map through sustainable development and digital transformation. He added: “Tourism is not merely an economic industry. It is the industry of experience and emotion, the art of connection, a pathway to showcase captivating destinations, landscapes, and cultural-historical heritage.”
The 2025 awards spanned an expanded range of categories, reflecting the evolving diversity of Vietnam’s tourism landscape. The ceremony featured multiple presentation sessions, with awards presented by Deputy Prime Minister Mai Van Chinh, Deputy Minister Trinh Thi Thuy, Deputy Minister Ho An Phong, Vice Chairman Ta Van Ha, Vice President Nguyen Xuan Hung, and VNAT Chairman Nguyen Trung Khanh. Categories included:
A particularly heartening aspect of the 2025 awards was the prominence given to community‑based tourism destinations and innovative products. These honorees represent initiatives that transform rural villages into immersive travel experiences, preserving cultural heritage while generating sustainable livelihoods. The inclusion of categories such as “Best Community‑Based Tourism Destination” and “Most Innovative Tourism Products” reflects a growing demand for authentic connection—beyond landscapes, to the people and stories that define a place.
The Vietnam Tourism Awards 2025 did more than salute current excellence. They set a clear roadmap: innovation‑driven growth, deeper alignment with global sustainability standards, and stronger support for local economies. With a focus on green transformation, the “Green Hotel” category and the emphasis on environmental responsibility across all sectors underscored the industry’s commitment to responsible tourism development. The ceremony was broadcast live, allowing millions of Vietnamese viewers to witness the industry’s finest being celebrated on a national stage—a powerful signal of the tourism sector’s return to strength and its aspirations for the future. As Deputy Prime Minister Mai Van Chinh noted, Vietnam is not merely a destination of beauty, but a model of responsible tourism development in the region and the world.
Honoree Highlights
Top Inbound Tour Operators: Vietravel, Saigontourist, Hanoitourist, Ben Thanh Tourist, and others recognized for excellence in welcoming international visitors.
Five‑Star Hotels: Sofitel Legend Metropole Hanoi, InterContinental Danang Sun Peninsula Resort, Six Senses Ninh Van Bay, and more.
Green Hotels: Properties leading in sustainable operations, energy efficiency, and environmental stewardship.
Transport & Airlines: Vietnam Airlines, Vietjet Air, leading waterway and railway providers connecting Vietnam’s destinations.
Community Tourism: Sin Suối Ho (Lai Chau), Thái Hải Ecological Stilt House Village (Thái Nguyên)—models of cultural preservation.
Media & Education: Outstanding media organizations and tourism training institutions that shape the industry’s future.
